Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression.
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Release Date: 3 Jan |
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The official entry of Chile to the Best Foreign Language Film at the 85th Academy Awards 2013. See more »
Excellent film. You won't be disappointed.
First, let me start by saying that some knowledge of the events
depicted in this film would come useful. I'm Chilean and lived in the
country at the time so I knew what to expect, but foreigners and
especially younger audiences might not. Back in 1989, there was a
referendum to decide if Augusto Pinochet, Chile's dictator for the past
15 years, would stay on for another 8 or democratic elections would be
held instead. The choices were "YES" for 8 more years of military
dictatorship and "NO" for democratic elections to be held at the end of
1989. This film is a depiction of the political, social and creative
aspects that shaped the ad campaign created by those who supported the
option "NO" (hence the title of the film) the problems they faced in
creating it and the memorable result achieved.
Of course, there were several other aspects that sealed Pinochet's fate
as President besides a creative ad campaign, but this movie is a worthy
effort to show how a country really came together and changed its
destiny focusing on joy and creativity and trying to leave behind fear
and anger. The movie is filmed video-style and it really feels like the
80s; there are several real-life images and video clips which are a
nice treat, because they show what the charged social atmosphere was
really like back in those months. You don't need to be a Chilean to
like this movie; the script and acting are top-notch and it's not a
propagandistic film at all. I actually thought it was pretty objective
considering this is really a polarizing subject matter in my country;
the audience laughed several times and seemed to truly enjoy it. For
film lovers in general, it's an intelligent piece of cinema; for
History buffs an objective perspective on how things went down. For
everybody else, a fun film to watch regardless. I recommend it hands